Game Grumps is a Let’s Play webseries starring animator Arin Hanson, and musician Leigh Daniel Avidan from the musical comedy duo Ninja Sex Party. The show was created on July 10, 2012 by Hanson and comedic video game critic Jon Jafari. In 2015, the Game Grumps were featured in the official reveal trailer for the Shovel Knight Amiibo figure. They have also heavily advertised the anime streaming site Crunchyroll. In 2016, the Game Grumps made a comedic advertisement to promote YouTube Red.

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