Cassey Ho, an American social-media fitness entrepreneur with a YouTube channel and a website that sells fitness apparel. She believes that her role on the Internet is more than a Pilates instructor; she believes that she should promote an overall healthy lifestyle and body image. In 2014, she discovered a photo of a model on Target Corporation’s website with a photoshopped thigh gap and wrote critically about its health implications on her blog. Target subsequently apologized for altering the photo. Ho told Forbes that she receives a significant portion of her income directly and indirectly from her YouTube channel. Her designs have been featured in Shape Magazine, Fitness Magazine, and the The Wendy Williams Show.

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