Blendtec, a company that sells professional and home blenders. It is a division of K-TEC, Inc. Blendtec is notable for its Will It Blend? viral marketing campaign, where Dickson blends different products, including iPods, iPhones, marbles, golf balls, remote controls and much more. The court awarded Blendtec total damages of approximately $24 million, the largest patent-related penalty in the history of Utah.
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